The Author
Elodie Rojas
With over 15 years of experience serving wealthy families in diverse settings like yachting & properties, special projects, businesses, non-profits, and private offices, Elodie is a trusted advisor to prominent European families.
Founder of ODAL Partners, and RÚN Global, she builds a new generation of family offices for those whose values don't align anymore with the traditional model.
“Listen to the wisdom of the system.”
— Donella Meadows, Dancing with Systems
A personal note
Lineage, influence and innovation
My work grows from a simple conviction: a family office should serve life, not merely administer wealth. Donella Meadows showed me the value of listening to systems; Amartya Sen grounded development in people’s real freedom to act; Albert Hirschman revealed how voice, exit and loyalty keep institutions alive; and James E. (Jay) Hughes Jr. placed human, intellectual, social and spiritual capital before financial capital.
So many more authors, professionals, colleagues and friends have been inspiring my learning journey that it would be hard to name them all.
Innovation, for me, means bringing these ideas into the reality of a family rather than treating them as fixed doctrine. The Living Family Office is my response: an architecture where structure follows intent, and where agency, resilience and legacy can grow across generations.